Impact of Sport

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positive impact

Purpose-Driven Marketing

Purpose-Driven Marketing

Gone are the days when companies and brands shied away from addressing any societal issues in their communications and campaigns. Consumers too expected brands to 'stay in their lane' and not preach about something they weren't experts in. But it's 2023 and research suggests

Fan-Driven Impact: Co-Creating Purposeful Initiatives

Fan-Driven Impact: Co-Creating Purposeful Initiatives

Sport evokes emotion in its consumers like no other industry. Sports fans are a unique breed with an intense passion for their favourite team giving rise to some inexplicable consumer behaviour. They are willing to splurge on watching their team play even if it leads to debts in the long

Game Changers: Unleashing the Transformative Power of Sport for a Better World

Game Changers: Unleashing the Transformative Power of Sport for a Better World

Sport and its power in changing individual lives are quite clear. But it plays a major role in the wider society by bringing people together into a safer and more inclusive environment. Addressing social issues and trying to be the standard bearer has become second nature for the industry. From

Transformative Power of Sport

Transformative Power of Sport

"Sport has the power to change the world. It has the power to inspire, the power to unite people in a way that little else does" - Nelson Mandela In the journey of self-improvement and personal growth, we all seek the tools that can empower us to overcome