Impact of Sport

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Exploring Ikigai in Sports

Exploring Ikigai in Sports

Ikigai (ee-key-guy) is a Japanese concept that signifies the purpose and meaning of life. It's about identifying your purpose and building a life around it. In the context of businesses, this can be extended to be seen as the reason for their existence. There are four key components

Purpose-Driven Marketing

Purpose-Driven Marketing

Gone are the days when companies and brands shied away from addressing any societal issues in their communications and campaigns. Consumers too expected brands to 'stay in their lane' and not preach about something they weren't experts in. But it's 2023 and research suggests

Driving Impact through Data: The Purposeful Journey of Sports Clubs

Driving Impact through Data: The Purposeful Journey of Sports Clubs

Understanding Fan Behaviour Your organisation's growth depends on your fans achieving their purposes, hence it is imperative to understand what they truly value. The more you comprehend your fans, the better you can authenticate their values and purpose, enabling you to tailor your campaigns to cater to their

Fan-Driven Impact: Co-Creating Purposeful Initiatives

Fan-Driven Impact: Co-Creating Purposeful Initiatives

Sport evokes emotion in its consumers like no other industry. Sports fans are a unique breed with an intense passion for their favourite team giving rise to some inexplicable consumer behaviour. They are willing to splurge on watching their team play even if it leads to debts in the long

Empowering Sports Brands: Building a Purpose-Driven Culture

Empowering Sports Brands: Building a Purpose-Driven Culture

Businesses across industries are evolving at a pace faster than ever before, with new technology, processes, and AI aiding this change. At the same time, consumer expectations are being shaped by social awareness, and what is happening in their daily lives. The sports industry too cannot elude this reality as

Game Changers: Unleashing the Transformative Power of Sport for a Better World

Game Changers: Unleashing the Transformative Power of Sport for a Better World

Sport and its power in changing individual lives are quite clear. But it plays a major role in the wider society by bringing people together into a safer and more inclusive environment. Addressing social issues and trying to be the standard bearer has become second nature for the industry. From

Transformative Power of Sport

Transformative Power of Sport

"Sport has the power to change the world. It has the power to inspire, the power to unite people in a way that little else does" - Nelson Mandela In the journey of self-improvement and personal growth, we all seek the tools that can empower us to overcome