Impact of Sport

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2023 Review: Purpose-Driven Campaigns

2023 Review: Purpose-Driven Campaigns

With 2023 coming to an end, it is an appropriate time to reflect on the various strategies and campaigns in the sports industry that led to a positive impact. The past 12 months have seen organisations of varying shapes and sizes do their bit in trying to improve the lives

Purposeful Storytelling

Purposeful Storytelling

“ Our advertising tries to link consumers to the Nike brand through the emotions of sports and fitness. We show competition, determination, achievement, fun, and even the spiritual rewards of participating in those activities.” - Phil Knight, Founder, Nike. This quote from the Nike boss shines a light on storytelling'

Quantifying Social Impact in Sports

Quantifying Social Impact in Sports

In the new and socially aware world, more and more businesses are taking the path to discover and unleash their purpose. Creating a positive social impact is fast becoming a fundamental piece in organisations' strategy. In light of the purpose-driven mindset and data-driven world, measuring this impact is truly

Closing the Purpose Gap

Closing the Purpose Gap

In a world reshaped by pandemic and purpose, the game has changed. Money isn't everything; values and impact matter. It is no coincidence that fans have started realising about more important things than just winning trophies, or signing big players. With a cry for social justice and improved

Purpose-Driven Service Design in Sports

Purpose-Driven Service Design in Sports

In the vibrant world of sports, where passion knows no bounds and every moment is unscripted, engaging fans is an art form. As an industry driven by passion and emotion, the services provided by sports organisations are unique yet common. The unshakable loyalty, inexplicable passion, and unscripted action differentiate fan

More Than a Logo: How Sports and Brands Can Join Forces for Good

Partnerships between brands and sports organisations have existed for decades with the likes of Coca-Cola and the Olympics maintaining their relationship for the past 95 years! The Olympics was also one of the first to witness revolutionary athlete sponsorships. Jesse Owens endorsing Adidas shoes and winning four Golds at the

Scoring Sustainable Goals: How Sports Can Change the World

Scoring Sustainable Goals: How Sports Can Change the World

The United Nations (UN), in 2015, laid out a plan to combat economic, social, and environmental issues by adopting 17 Sustainable Development Goals (SDGs) and setting a vision for the next 15 years. While the targets seem ambitious, things have moved in the right direction but there is still much